Oracle introduced a series of new innovations within the Oracle Customer Experience (CX) Cloud Suite.
It has enhanced Oracle Sales Cloud, Commerce Cloud, Service Cloud and Marketing Cloud.
Oracle Sales Cloud now includes new mobile capabilities such as a call report app and a mobile commissions app to improve productivity and sales performance management, respectively.
Upgrades to Oracle Commerce Cloud include visual merchandising and automated recommendation capabilities to better understand the consumer experience and offer more responsive personalized interactions.
In addition, Oracle CPQ Cloud and a Document Designer are also attached with Oracle Commerce Cloud.
Oracle further introduced new field service capabilities, the Oracle Field Service Cloud, within the Oracle Service Cloud.
The enhancements to the Oracle CX Cloud Suite include new innovations and integration within the Oracle Marketing Cloud.
Oracle announced new account-based marketing capabilities within the Oracle Marketing Cloud.
The marketing cloud helps business-to-business (B2B) marketers increase lead generation, reduce sales cycles and improve conversion rates.
The new Oracle Marketing Cloud Account-Based Marketing capabilities enable B2B marketers to optimize targeting on paid media, more effectively engage target prospects and simplify data management and integration.
“Digitally empowered consumers demand personalized, engaging and consistent experiences whenever and however they interact with a brand, and organizations that fail to deliver risk losing revenue opportunities and ultimately market share,” said Rondy Ng, Oracle SVP.
“Oracle is uniquely positioned to help organizations transform the customer experience and drive measurable results across every customer interaction,” Rondy added.