Enterprise IT vendor Oracle today announced the Oracle Customer 2 Cloud program in a bid to expand its market reach.
At present, more than 29 million people use Oracle Cloud applications. Oracle said the new program addresses financial and technical challenges in transitioning from on-premise software environments to the newer software-as-a-service model.
Oracle Customer 2 Cloud offers flexible financial models, rapid startup services and packaged cloud integrations to help remove barriers to benefit from Oracle HCM Cloud and Oracle CX Cloud. The Customer 2 Cloud program allows Oracle HCM and CRM customers to convert existing on-premise support spend to Oracle Cloud Applications.
Customers can use their existing on-premise support spend to adopt Oracle Customer Experience Cloud and Oracle Human Capital Management Cloud services within the same product family. For example, a customer with on-premise seats for Oracle Siebel eService can quickly and easily transfer those seats to Oracle Marketing Cloud subscriptions.
Meanwhile, Oracle President Mark Hurd announced the company strategy for the Oracle Marketing Cloud.
Oracle Marketing Cloud offers advanced cloud-based solutions for unifying customer data, engaging the right audiences across paid, owned and earned media, and analyzing performance, said Hurd at an event titled Engage Your Ideal Customers: The Art & Science of Modern Marketing and held at The Museum of Arts and Design in New York City.