Microsoft targets Indian SMBs with Dynamics CRM to boost cloud biz

Microsoft India on Thursday said Dynamics CRM Online will be available under the Open Licensing program – targeting the small and medium businesses (SMBs).

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Indian SMBs can improve their cloud adoption with the availability of Dynamics CRM Online along with Office 365 and Azure through Open Licensing.

All three large-scale public cloud offerings from Microsoft are now available under open licensing.

Microsoft’s Dynamics CRM Online, which is available on a pay-per-use model, provides customer relationship management tools over the Internet to Indian SMBs to improve sales, marketing, and customer care operations in their offices and in the field.

Microsoft Dynamics CRM comes with 40 percent discount

Microsoft has more than 10,000 partners in India.

“Availability of Microsoft Dynamics CRM Online under Open Licensing allows our partners to bring a powerful new tool to the market.  In the process, our partners will get an opportunity to improve their top line while raising the profits of their customers through customer insights and management tools,” said Meetul Patel, general manager, Small and Midmarket Solutions & Partners, India.

Earlier enterprise customers could buy CRM Online either directly from dynamics.microsoft or as part of an Enterprise Agreement (EA) with Microsoft.

While these options would continue, SMBs are likely to leverage their existing partners to procure CRM Online.

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