Marriott International has selected IBM Cloud to enhance guest experience and deliver insights about the company’s more than 4,000 properties across the globe.
With the help of IBM Cloud, Marriott will enhance its IT operations and deliver faster digital services to web-savvy guests and to discern insights about this important traveler cohort for its more than 4,000 properties across the globe.
The sheer speed of technological change has presented many challenges with guest expectations shaped by their use of social media and mobile devices.
To maintain its industry leadership position, Marriott will migrate a significant portion of its core IT systems and applications to IBM’s open cloud platform over the next few years, the company said. It will use IBM SoftLayer Infrastructure-as-a-Service to provide a flexible, scalable platform that minimizes the need for on-site IT support and upgrades.
The IBM cloud solution will also enable faster deployment of new Marriott digital capabilities.
In addition, IBM will provide Managed DevOps Services to enable the development of “born on the cloud” capabilities using the cloud solution. Further, Marriott will be deploying IBM analytics software as a service called Big Insights.
Bruce Hoffmeister, Global CIO, Marriott International, said, “IBM Cloud provides the analytics to see early-stage data patterns and the scale and flexibility to enable timely, innovative new services that will meet guests’ expectations in a predominantly digital world.”
Rajani Baburajan