Among organizations using cloud email from Google and Microsoft, Microsoft is ahead in most industries, a recent study by Gartner found. Particularly, regulated industries including utilities, energy and aerospace are making use of it.
At the same time, Google is ahead in industry segments with more competition and less regulation, such as software publishing, retail, advertising, media, education, consumer products, food and beverage, and travel.
Gartner used the email server addresses in the domain records of nearly 40,000 public companies globally, to find out which ones point to cloud email services from Google or Microsoft.
The technology research agency found that 8.5 percent of public companies use cloud email from Microsoft’s Office 365 service, while 4.7 percent use Google Apps for Work.
The remaining 87 percent of companies surveyed have on-premises, hybrid, hosted or private cloud email managed by smaller vendors.
“Although it is still early days for cloud email adoption, both Microsoft and Google have achieved significant traction among enterprises of different sizes, industries and geographies,” said Nikos Drakos, research vice president at Gartner.
Overall, the survey found that the cloud email market is still in the early stages of adoption with 13 percent of identified publicly listed companies globally using one of the two main cloud email vendors.
Jeffrey Mann, research vice president at Gartner said Microsoft is more popular with larger organizations and has more than an 80 percent share of companies using cloud email with revenue above $10 billion.
Meanwhile, Google’s popularity is better among smaller companies, approaching a 50 percent share of companies with revenue less than $50 million.