IBM said developers can translate cloud and mobile apps into French, German, Spanish, Brazilian Portuguese, Italian, Japanese, Simplified Chinese, Traditional Chinese, and Korean – in addition to English.
The enterprise IT vendor said the new solution called IBM Globalization Pipeline, a cloud services, is now available in beta on Bluemix.
IBM is responding to demand from diverse global markets. A 2014 survey by Common Sense Advisory of more than 3,000 consumers in 10 non-English speaking countries spanning Europe, Asia, and South America shows that 75 percent prefer to buy products in their native language.
60 percent rarely or never buy from English-only websites. This IBM cloud service helps meet the criteria for retailers and companies with consumer-facing apps for expanding customer reach and loyalty.
IBM Globalization Pipeline automates translation of all text seen by an app’s user. App and cloud developers focus on core activities and avoid the time associated with software translation, such as setting up translation processes, managing translation vendors, and rebuilding and redeploying apps whenever there is a translation update.