IBM extends deal to redesign Shop Direct’s financial services platform

IBM Corporation

IBM and Shop Direct extended an agreement to redesign the retailer’s financial services platform using IBM’s hybrid cloud. The agreement is part of a £50 million Personalisation Programme.

In a press statement, IBM said the new platform will provide Shop Direct customers with a range of innovative, personalized financial services products to help make the retailers’ world famous brands even more affordable to customers.

“This deal will broaden that relationship as we work with IBM to give Shop Direct groundbreaking capabilities to use our unique understanding and relationship with our customers to offer financial services products tailored to them,” said Alex Baldock, GROUP CEO.

Today’s announcement extends the existing digital transformation partnership. Benefiting from IBM Cloud and the company’s consulting services, the deal has so far helped Shop Direct react to shifting customer demands in a mobile connected, cloud enabled world.

The 10-year, large-scale services agreement announced in 2015 moved the multi-brand digital retailer to a hybrid cloud model, IBM said.

The company added that the deal was a significant milestone in the deployment of enterprise cloud.

Arya MM

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