IBM will supply its Cloud services including SoftLayer infrastructure to SiteMinis, a mobile Web technology provider, to assist in slashing cloud hosting costs by 35 percent and offering better mobile shopping experience to its clients.
The Cloud deal will enable SiteMinis to better serve its customers, improving speed to market for mobile sites from weeks to minutes, improving command and control through administrative process, and reducing costs of mobile Web site deployment.
Mobile commerce is expected to reach $617 billion worldwide by 2016 as compared with less than $106 billion in 2011. SiteMinis delivery platform – CliqLaunch helps more than 500 businesses across North America to address mobile and digital marketing demands.
The CliqLaunch platform allows marketing teams to improve the speed to market for their mobile commerce site.
SiteMinis can access and monitor performance dashboard reports or handle problems before it affects a client. IBM helps SiteMinis deliver timely, detailed status information to SiteMinis users driving confidence for SiteMinis’ clients and uninterrupted mobile shopping experiences for the consumer.
SiteMinis recently migrated CliqLaunch customer Home Depot Canada onto the SoftLayer Cloud platform. Home Depot Canada can manage mobile shopping data helping to provide insights to its mobile shopping experience, performance and consumer engagement, said IBM.
“Mobile has transformed the shopping experience, but the cloud’s impact on mobile commerce is unrivaled. Choosing IBM Cloud has fundamentally transformed the way we deliver mobile Web technology and service to our clients, and as a result, how our clients deliver mobile commerce to consumers,” said SiteMinis CEO Marci Troutman.