CRM company Salesforce announced that U.S. Customs and Border Protection (CBP) is deploying Salesforce Analytics, Community Cloud and Service Cloud to modernize its recruiting process, and manage digital engagement with citizens.
The largest federal law enforcement agency of the U.S. Department of Homeland Security will be using Community Cloud, as part of the transformation program, to increase core human resources information technology capabilities and improve efficiency.
CBP will use Salesforce Analytics dashboards to view its recruiting efforts, segment by demographics, regions and more, understanding better about recruiting need and accurately target potential employees.
CBP will use Service Cloud to drive efficiency of the management of U.S. border activities, and handle feedback from citizens across channels.
“We are committed to investing in innovative technologies and solutions, such as Salesforce, to improve our business in the most cost effective and efficient manner possible,” Assistant Commissioner Linda Jacksta, Office of Human Resource Management, CBP, said.