Tuesday, Avaya announced its Midmarket Cloud solutions, powered by Avaya IP Office and OnAvaya- Google Cloud Platform.
In view of Digital India initiative, Avaya believes that the mid-market and SME sector in India form the backbone of this transformation and a key driver for its growth. Avaya said it is keen to remain a relevant player in India’s move towards digitization.
Avaya claimed that its Midmarket Cloud Solutions are the only unified communications and contact center cloud offers for midsize businesses in the market that utilize the same code base as those installed on premises.
It noted that, for channel partners, single code base is the easiest, most flexible and profitable means of moving customers to cloud.
Avaya also said customers can benefit from its hybrid cloud option based on Avaya IP Office as it enables the deployment of new capabilities based on business needs, while leveraging existing investments in call control, phones and more.
“Avaya channel partners have a significant role to play in cloud deployments for midsize companies with their established knowledge of the customer and expertise with Avaya products,” Chiradeep Rao, India Channel Chief, Avaya.
“Now, they have even more flexibility with which to approach the customer by offering hybrid cloud solutions in a market that has considerable growth potential and is looking for a cost-effective path to advanced communications,” he added.
AS Rajgopal, CEO and Managing Director for Nxtgen, said Avaya’s Hybrid Cloud strategy is line with the enterprise expectations. NxtGen is leveraging Avyaya’s Hybrid Cloud technology to augment its Infinite Datacenter offering helping enterprises build digital enterprise without investing CAPEX.
According to Ray Boggs, VP Small and Medium Business Research, IDC, businesses, especially midsize ones, need a clear and practical path to the cloud.
Channel partners do as well, to keep their businesses strong and healthy while providing customers with solutions delivered in the preferred fashion.
“A solid program for channel partners to deliver hybrid cloud brings the best of both worlds: leveraging existing expertise and customer relations to provide the cloud resources and new deployment approaches that can take everyone to the next stage of growth,” Boggs added.