Adobe has unveiled a series of solutions that help companies create, manage and deliver highly personalized mobile app experiences to customers and prospects in real time.
The new set of solutions allows developers to create and deliver mobile apps while it also allows marketers to manage, measure and monetize the content, all from within Adobe Marketing Cloud, said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe
“Developers can now create and deliver mobile apps while marketers manage, measure and monetize the content, all from within Adobe Marketing Cloud,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe.
Adobe Marketing Cloud enables deep analysis of user engagement with mobile experiences across devices as well as powerful optimization tools for delivering location-based content in real time. By effectively acquiring, engaging and retaining customers who use mobile apps and websites, marketers can grow the return on their investments (ROI).
Adobe introduced a new offering, PhoneGap Enterprise, a new set of tools that transforms mobile app development by empowering both marketers and developers. Developers can build apps across platforms, meet aggressive time-to-market demands, and support third party integrations.
Also the company has integrated Adobe Experience Manager with Adobe Digital Publishing Suite (DPS) allowing marketers and commercial publishers to create, publish and measure content-centric apps.
To measure mobile marketing campaigns, Adobe has launched Adobe Mobile Services 2.0, which allows marketers to measure which campaigns are driving mobile app downloads across the leading marketplaces including the Apple App Store and Google Play.
Adobe also offers support to Apple iBeacons in sports stadiums, retail stories and other external venues. Adobe Mobile Services 2.0 allows companies to analyze and act on the users’ location near iBeacons including dwell time, entering or exiting an iBeacon area, navigation of mobile users around iBeacons and more.
Marketers can also easily deliver local notifications based on the proximity to an iBeacon. In addition, companies are able to tie app interactions to all other app engagement data in Adobe Analytics.
With the integration of Adobe Campaign and Adobe Mobile Services 2.0, marketers are now able to re-engage loyal customers with push notifications across mobile applications. Using the Adobe Campaign UI, companies can deliver breaking news, credit balance details, flight departure details and more in an instant and consistently across devices.
As part of enhancing Adobe Marketing Cloud Solutions, the company has introduced Adobe Target Premium, which offers A/B testing capabilities of in-app content and targeted experiences based on the users’ location and lifecycle data to make app experiences more impactful.