Enterprise networking vendor HP announced enhanced HP Unison Platform with new demand generation features.
HP said the new initiative will assist partners to monitor selling cycle, develop joint business plans with HP for demand generation and compensation management.
The platform, which will enable channel partners to capture new opportunities, will deliver end-to-end partner support throughout the marketing and selling cycle.
Partners rated rebates, deal registration and lead generation among the most important benefits of a partner program, said a recent survey by Canalys.
The easy to access online tools have already led to increased partner scores for ease of doing business, according to a recent survey of HP partners.
Heather Murray, vice president, Product Marketing, HP Solutions Group, Tech Data, said: “The HP Unison Platform has helped our partners effectively navigate all aspects of the selling cycle, from developing joint business plans with HP to demand generation and compensation management.”
HP said the deployment of the new tools and resources is under way and will continue through 2015.
The company said it deployed the HP Unison Partner Portal to Platinum, Gold and Silver PartnerOne partners in more than 125 countries and will be deployed to additional partners later this fall.