Arcserve, a provider of data protection and recovery software, aims to expand its India presence.
More than 10,000 global customers have already deployed Arcserve Unified Data Protection (UDP) software since the launch in May 2014.
The target of Arcserve, which competes with companies such as Symantec, is to increase manpower, add more channel partners and grow India market share in the next 12 months.
Arcserve will be looking both SMBs and enterprise customers in India. Some of the industry verticals Arcserve currently working with are government PSUs, banks, manufacturing and IT/ITeS, among others.
The Bangalore-headquartered Arcserve posted double digit growth in India over the last financial year. Arcserve was earlier owned by CA Technologies. The company has sales team in Delhi, Mumbai and Chennai and India development center in Hyderabad.
Arcserve offers solutions to 43,000 end users in more than 150 countries through 7,500 distributors, resellers, and service providers.
“India is an important growth market for Arcserve Asia Pacific and the company is targeting SMB and mid-market customers with its data protection and recovery solutions,” said Ganesh Kuppuswamy, director for India and SAARC at Arcserve.
Arcserve, in order to ensure better engagement with channel partners and customers, conducts Webex on every Friday. The interaction includes demo, question and answer sessions, etc.
The company is also looking at innovative business models to improve sales through channel community.
Ganesh Kuppuswamy said Indian enterprises and SMBs will improve the adoption of the data protection technologies to enhance competitiveness. Nasscom, an IT industry association, says the IT spending in Indian SMBs will reach nearly $18.5 billion by 2018.