UST Global announced its 3-year IT services contract with Dorna, a sports management, marketing and media company in Madrid, for the FIM MotoGP World Championship.
As per the IT services deal for the 2015 season through to 2017, UST Global and Dorna will develop a data driven solution that will empower the MotoGP brand to monetize, understand and improve its interaction with the global audience.
Nikki Arora, CMO of UST Global, said: “This will allow us to showcase our digital capabilities and core services to our clients through MotoGP events and, more importantly, create a vehicle for Dorna to foster a better fan engagement through our social media analysis platform.”
UST Global will benefit from branding opportunities throughout the sport season and gain from the corporate hospitality program provided by Dorna at various MotoGP events. The next MotoGP race will be held in Austin, Texas on 10 April.