Being inhabited largely by Hispanic population (32 percent), Sound Telecom expects to hire 10 to 15 fully bilingual employees in the next twelve to eighteen months.
The company selected the strategic location because it supports a large regional customer base in addition to facilitating bilingual Spanish services. Denver Metro’s Hispanic population is twice that of the national population percentage.
Sound Telecom president and founder Michael LaBaw said: “One of the major reasons we chose Denver is that we want to create jobs in the Denver area with USA-based agents.”
Sound Telecom has several business expansion plans in the pipeline, of which opening this regional sales and operations office in Denver was the first step realized. Next, the company plans to initiate a planned decentralization of operations and sales by providing more geographical access to key local areas.
Sound Telecom has recruited Neri Luria as its first bilingual services manager. Her skill sets made her the natural choice to oversee bilingual agent staff, develop and monitor call center performance, assist with translation and provide bilingual sales assistance.
Neri has taken care of training supervision and quality management at companies such as T-Mobile, MCI and Money Gram.
The company began as a local fully supported office suite and answering service in Issaquah Washington. Today the company has around 200 employees.
Meanwhile, Sound Telecom has started an inbound support program to assist Baby’s Journey of Pawtucket, Rhode Island, to provide first class consumer support. Baby’s Journey is a juvenile products manufacturer that develops product solutions for new parents.