Software AG appointed Jennifer Smith as Chief Marketing Officer.
She will be responsible to lead the company’s corporate, field, partner and digital marketing activities and strategies.
Smith will report directly to Software AG’s Chief Customer Officer, Eric Duffaut.
Before joining Software AG, Smith most recently served as Chief Marketing Officer at Globoforce. Prior to that, she worked at Avid Technology.
Previously, Smith was Senior Vice President and Chief Marketing Officer for Progress Software, where she led a rebranding initiative. She also worked for PeopleSoft and Microsoft in Europe.
The German-based Software AG has more than 4,300 employees in 70 countries and had total revenues of €873 million in 2015.