City Football Group (CFG), promoter of Manchester City, New York City FC, Melbourne City FC and Yokohama F Marinos, has tapped SAP cloud-based solutions to simplify operations, scale business, increase productivity and enhance the fan experience.
Bill McDermott, CEO of SAP, said: “We are proud that SAP HANA and our cloud solutions will be enabling City Football Group’s vision for supporting the players and coaches while reinventing the fan experience.”
IBM recently announced its digital deal with Wimbledon 2015.
SAP will also assist City Football Group to co-innovate and develop new applications to analyze and improve performance on the field for players and coaches.
City Football Group will utilize SAP cloud solutions, including SuccessFactors solutions, the SAP Jam social software platform and the SAP Simple Finance solution powered by SAP HANA, to enhance talent management and HR processes and drive more collaboration.
The group will also use analytics solutions from SAP, including SAP Predictive Analytics software and SAP BusinessObjects business intelligence solutions, to analyze and simulate data from ticketing to merchandising to allow decision makers across the organization to make informed decisions, said SAP in a statement.
Interactive digital insights wall at the Etihad Stadium will bring real-time analytics and insights to fans attending matches.
City Football Group will co-innovate with SAP on new technological enhancements in the areas of talent management, football performance and human performance for future versions of the SAP Sports One Solution.