SAP supports Germany during Football World Cup 2014 Brazil

SAP said the Germany football team will use SAP Match Insights for preparation and post analyses of the matches during the Football World Cup 2014 in Brazil.

SAP Match Insights solution for football is the result of a co-innovation project between the German Football Association (DFB) and SAP.

The joint solution running on SAP HANA platform will facilitate analysis of training, preparation and tournaments, said SAP. In addition, it enables coaches and scouts to process vast amounts of data to find and assess key situations in each match to improve player and team performance.

The goal of the co-innovation project between SAP and the coaches of the German national football team was to build an innovative solution that enhanced the on-field performance leading up to the World Cup.

Germany against Portugal

SAP Match Insights enables players and coaches to facilitate interactive dialogue to debrief the team and to prepare for future matches.

“Big data is an incredible resource for coaches and players to contextualize information and draw well-informed conclusions to optimize training and tactics,” said Fadi Naoum, senior vice president, Application and Innovation Head of Sports and Entertainment, SAP.

In 2013, SAP and the DFB announced a partnership to improve the business processes of the federation. Previously, the DFB had s implemented the SAP CRM rapid-deployment solution powered by SAP HANA, as well as the SAP Event Ticketing software, both running in the SAP HANA Enterprise Cloud.

Pix: FIFA World Cup 2014