SAP recently announced the pre-assembled version of the SAP HANA Customer Activity Repository solution for retail industry.
The new version is expected to simplify the implementation of this multichannel data application in the cloud and retailers can merge relevant customer and inventory data.
The main benefit of the SAP Rapid Deployment solutions is less cost and predictable business outcome, said SAP India. They accelerate the deployment of new solutions with key technology and business capabilities to help companies solve business problems and go-live fast.
Providing better predictive analytics, the SAP Customer Activity Repository application will deliver a single calculation of customer demand across all channels and helps to gain real-time visibility and analytic data through in-memory technology.
SAP said the point-of-sale (POS) data transfer and audit enables customers to transfer and audit all of their POS data efficiently. The other benefits include real-time enterprise visibility of metrics such as sales, inventory and multi-channel effectiveness.
The solution helps retailers by providing insights to pinpoint assortment, promotion and pricing decisions, and helps ensure inventory availability and gain a complete view of customer data, said SAP. It provides a unified view of the customer, helping retailers to drive consistent experiences across all channels and improve business efficiencies, profitability and brand perception.
SAP is offering a cloud trial to experiment the customer Activity Repository to address retail use cases.
“Connected customers are redefining shopping through online channels, mobile technology, and social networks and SAP is able to provide businesses the platform to help ensure easy and fast implementation to analyze customer data,helping minimizing disruption to the business and driving innovation,” said Elvira Wallis, senior vice president, Solution and Knowledge Packaging, SAP.