NCR Corporation, a provider of consumer transaction technologies, has enhanced its retailer offerings by integrating Emcien’s data analysis platform.
The new platform provides retailers with the ability to analyze volumes of big data to enhance and personalize shopper experiences.
Emcien’s automated data analysis will be used to support a variety of NCR Retail solutions with the advanced capabilities of big data analytics, NCR said. NCR will be able to deliver Emcien’s software for use in retail environments around the world.
The solution will provide NCR with the ability to deliver advanced analytics in the hands of thousands of retailers in the grocery, mass merchandise, petroleum and convenience segments, and improve the way they engage with shoppers, the company said.
The first implementation from this partnership will be with NCR Recommendation Engine, which complements NCR’s loyalty and marketing solutions with predictive analytics and product recommendation capabilities.
The solution, powered by Emcien’s automated data analysis, finds application in a variety of NCR Retail solutions, the company said. With this agreement, NCR will be able to deliver Emcien’s software for use in retail environments around the world.
“Today, retailers are changing to a digital business model where they need to understand how their consumers interact and transact with them in their everyday lives through wearable devices, smart machines, phones, watches, beacons, RFID and others,” said Eli Rosner, CTO, NCR Retail.
Rosner added, “At any given touchpoint, we can now create targeted offers and actions that will better suit customers. Providing shoppers a better experience across channels will in turn help retailers grow their business faster.”
The relationship gives NCR the ability to sell NCR Recommendation Engine powered by Emcien as a stand-alone service as well as integration into existing NCR customer engagement and marketing solutions.
Radhika Subramanian, CEO of Emcien, said, “By creating this strategic relationship with NCR, we will have the opportunity to put advanced analytics in the hands of thousands of retailers in the grocery, mass merchandise, petroleum and convenience segments, and improve the way they engage with shoppers.”