Infer, a provider of predictive applications, announced a $25 million Series B funding round led by existing investor Redpoint Ventures.
With this, the company’s total financing reached $35 million. Infer said its revenue bookings grew 150 percent quarter over quarter.
Infer will use the proceedings of the funds to launch predictive analytics to all types of sales and marketing organizations.
Some of its enterprise customers include AdRoll, Cloudera, New Relic, Optimizely, SurveyMonkey, Xactly and Zenefits. Some clients utilize Infer to optimize marketing campaigns, improve outbound sales, create intelligent lead routing, design sales service level agreements, and shape strategic planning.
“Our predictive platform is helping enterprises achieve the same consumer-grade data intelligence as companies like Google and Amazon, and delivering big wins for our customers – like 4X conversion rates and 3X deal sizes,” said Vik Singh, co-founder and CEO of Infer.
Infer solutions produce accurate, data-based customer predictions, which help companies achieve significant lifts in sales win rates, marketing lead conversions, average deal sizes, recurring revenues and customer satisfaction.
AdRoll, one of the clients of Infer, is leveraging the analytics solutions to fuel revenue. The company analyzes thousands of relevant internal and external signals to take informed decisions.
Suresh Khanna, chief revenue officer at AdRoll, said: “With Infer’s instant, accurate predictions, we’re able to focus our time on those prospects that will become long term, high value customers for our powerful ad retargeting platform.”
Infer also creates personalized solutions for Salesforce, Marketo, Eloqua and Pardot.
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