IBM opens data-driven design studio in Dubai

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IBM launched IBM Studio – Dubai to transform client experience with data-driven design.

His Excellency Abdulla Abdul Rahman Al Shaibani, Secretary General of the Executive Council of Dubai, inaugurated the studio.

“Today’s most successful companies have design embedded in their DNA,” he said adding that that good quality design improves people’s lives and creates value for businesses.

“We support and encourage companies such as IBM that recognise and value the importance of design, bringing it into the heart of what they do,” His Excellency said.

IBM said the studio, located in the Dubai Design District, will serve as a hub for IBM Design in the Middle East and will host local teams from IBM Interactive Experience (IBMiX).

The Dubai studio will join the growing network of more than 20 IBM Studios in locations including Austin, Atlanta, Boston,Chicago, Toronto, Groningen, Melbourne, Mexico City, Hursley, London, New York, Dallas, Sao Paolo, Madrid and Shanghai.

The company said IBMiX clients from all industries will be able to work side-by-side with IBM consultants and experience design experts to analyze business challenges and develop solutions.

IBMiX’s global client roster includes Nationwide, Jaguar Land Rover, Citibank and the Atlanta Stadium, home to the Atlanta Falcons of the National Football League.

IBMiX recently announced its intent to acquire Ecx.io, a design agency based out of Dusseldorf, Germany,Resource/Ammirati, a U.S.-based digital marketing and creative agency, and Aperto, a digital agency with headquarters in Berlin.

“IBM Studio – Dubai will bring exceptional digital experiences to this increasingly digital city, and we look forward to transforming how our clients engage with the world at large,” said Amr Refaat, General Manager, IBM Middle East and Pakistan.

Arya MM

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