IBM launched data exchange called Universal Behavior Exchange to empower marketers to engage customers in the moment.
IBM Universal Behavior Exchange is a key component of IBM Marketing Cloud, which allows marketers to easily connect data across their solutions to help them better understand and engage with their customers.
IBM stated that the complexity of the marketing environment has increased in line with customer expectations. IBM Universal Behavior Exchange satisfies the need to easily connect the data stored across marketers’ solutions helping them create more personalized and relevant interactions.
Insights generated from the exchange will help marketers drive more effective campaigns on Facebook and across the Web.
“On a daily basis, our marketing systems process countless customer data points, including visitor preferences on exhibits and special events,” said Rosie Judd, Director of Digital Media for Georgia Aquarium.
“With this launch, we see how IBM is addressing the industry pain point of collecting and analyzing this customer data, and ultimately helping small marketing teams such as Georgia Aquarium’s, be more efficient and stay focused on customer-centric campaigns that deliver memorable experiences.”
UBX is supported by an open ecosystem of certified partners that include social, mobile, CRM and paid advertising solutions. At launch, this ecosystem includes leaders such as MediaMath, Spredfast, MutualMind, SugarCRM and Exchange Solutions.
Auckland-based, CLOUD M, founded in 2011, develops and manages the cloud-based Alerter emergency communications system.