IBM India announced its deal with IndusInd Bank for deploying its Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms.
IBM, as a part of a three year agreement, will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer.
Retail banking companies need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points as well as analytical capabilities for evaluating customer behavior from the call centre, branch locations, website, mobile app, ATMs and more.
Indian banks can ensure that customers connecting with the bank on any channel receive relevant communications and offers using customer behavior analysis and real-time contextual marketing, said IBM.
“Our objective is to build a cognitive framework powered by an automated marketing platform in conjunction with advanced analytical models which enables us to engage with our clients in a relevant and timely manner,” said Sameer Gupta, head Personal Banking & Decision Sciences, IndusInd Bank.
IBM said it combines its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise.
“IBM’s digital marketing-as-a-service model combines cloud and predictive analytics capabilities with our experience in this sector to assist banks to meet the changing needs of their customers,” said Sachin Seth, Executive Director / Partner , Banking and Financial Services, IBM India SouthAsia.
IndusInd Bank has 1,004 branches, and 1885 ATMs spread across 625 geographical locations of the country.