Enterprise IT vendor IBM is supporting the 2014 US Open tennis tournament to offer better digital experience to audience.
IBM’s mobile, analytics, cloud and social technologies will serve an interactive and insightful experience to fans of at this year’s US Open.
The United States Tennis Association (USTA) and IBM have a tie-up for this year as well. They developed immersive mobile apps for Apple iPhone and iPad as well as Android devices that provide instant access to scores, live video, in-depth match analysis and statistics.
The US Open apps, created by IBM Interactive Experience, also present an interactive and informative second-screen experience for fans watching the tournament on TV.
In addition, IBM designed and developed the US Open tournament website, USOpen.org, with new data sets and enhanced data visualizations – powered by IBM SlamTracker analytics and cloud technologies – to more effectively communicate real time and historical statistical insights.
SlamTracker analyzes more than 41 million data points from 8 years of Grand Slam tennis match data to identify three performance indicators. During a match, SlamTracker visualizes real-time data, including serve statistics and winning shots, allowing fans to interact with the data to gain insight into match dynamics.
IBM SlamTracker offers new ways for fans to interact with data via a simple interface that delivers an immediate, insightful view of a match in progress, including analysis of ball and player movement during US Open matches.
“Each year, we work with IBM to ensure we’re ready to use the data and analytics technologies available to create a mobile experience that brings our fans the latest and greatest information and insights from the US Open tournament,” said Nicole Jeter West, senior director of Ticketing and Digital Strategy, USTA.
Pix: US OPEN