Enterprise IT vendor IBM has launched 20 new industry-specific solutions with predictive analytics capabilities.
Industries such as retail, banking, telecommunications, insurance and others are the main users of big data and analytics solutions.
IBM is working with clients and partners across various industries who are innovators in the use of advanced analytics, such as Urban Outfitters, National Grid, Deloitte, Bolsa de Santiago, Interactive Data Managed Solutions, and Bendigo and Adelaide Bank, among others.
Each solution includes pre-built predictive analytic modeling patterns and interfaces for industry use cases, as well as data preparation capabilities to manage data and collection and preparation of data for analytics. Business users can share predictive insights across teams and organizations can have a deeper understanding of their customers.
# Retailers understand the potential overall revenue impact of individual products and product lines to make smarter decisions about what products to carry and how to best promote them.
# Banks use customer spending patterns to predict financial and life events and deliver more relevant offers. Wealth management firms understand behaviors associated with higher profit clients to determine who they should target and how to drive increased activity.
# Oil & gas companies reduce high costs associated with inspections and maintenance of submersible pumps to predict outages before they occur and optimize production.
# Media & entertainment companies better understand their audience and viewing behaviors to deliver advertisers higher value micro-segment targeting capabilities.
Australian financial institution, Bendigo and Adelaide Bank, is aiming to be Australia’s most customer connected bank by associating with IBM to develop a deeper understanding of customers.
Kevin Dole, head of Technology Services, at Bendigo and Adelaide Bank, said: “We are continuing to advance our use of cloud based technology and exploring advanced analytics options so that we can provide an even greater level of service and value to our customers.”