IBM assists in data driven experience to Australian Open 2015 fans

IBM – in an association with Tennis Australia — will be offering better experience to fans at the Australian Open 2015.

Last year Australian Open had over 17 million unique visitors to the website, and there was a 91 percent increase in mobile site views.

IBM, the IT partner for the annual event, has added several things to improve the experience to fans who watch the games at the venue or globally.

The company has redesigned IBM SlamTracker with new point-by-point data visualizations, statistics and commentary that include player and ball movement data for the first time ever at the Australian Open.

This apart, IBM CrowdTracker will provide live match, venue and social information via website and the official Australian Open apps.

IBM said SlamTracker captures and analyses real time data from matches, offering insights about player performance. SlamTracker added player and ball movement data to its analysis this year. The new interface features point-by-point data visualizations and commentary to make the analysis and insights more accessible to fans.

Australian Open powered by IBM

IBM CrowdTracker improves fan experience for the 640,000 plus fans that attend the tournament each year.

The company is displaying relevant content on a map of Melbourne Park. CrowdTracker enables fans to plan their day and will provide more comprehensive digital experience for fans. Users can use GPS on their mobile devices to see where they are on site and what’s going on nearby.

Utilizing IBM’s cloud provisioning technology Tennis Australia can scale and manage the computing capacity needed for players, officials, media and fans to get updates, watch videos, check timetables and engage with the tournament across digital platforms.

“Working with IBM has allowed us to make sense of the data for fans in a way that aligns with their needs and interests, whether through the official mobile app or a strategically-placed selfie photo-booth,” said Samir Mahir, CIO, Tennis Australia.

Image source: AusOpen . com

Baburajan K
[email protected]