Dell Services has introduced new social analytics solutions to integrate data from multiple channels.
The services combine digital data, existing business rules and predictive analytics to empower organizations across multiple channels with actionable customer intelligence.
The organizations and businesses can engage audiences to anticipate and predict purchasing and behavioral decisions with Dell social media solutions.
Company officials said easy monitoring and tracking to judge sentiments of consumers can be done with the aggregated metric of social conversation provided by the set of solutions.
These social media services are used by the American Red Cross.
In order to expand the existing blood donor engagement process Dell Digital Business Services provides omni-channel enhancements to American Red Cross.
The solution will help the American Red Cross increase blood donations, improve customer service, enhance products and offerings.
The outreach to new and existing blood donors are expected to increase via digital channels such as social, mobile and web, with the new enhancements.
The new enhancement provides a new level of service for the Biomedical Services Department.
With social media consulting, the cost of social media care can be decreased while increasing reach and amplification.
“Through these solutions, our customers have a complete consumer analysis in an actionable dashboard view that helps drive positive business outcomes from their social engagement efforts,” said Raman Sapra, executive director and global head, Dell Digital Business Services.
In addition, The American Red Cross and Dell join hands to connect with people during disasters with a new Digital Operations Center.
The existing blood donors can also expand their relationship with the Red Cross and blood drives can be encourage with the new Dell Grant and Dell Digital Business Services.
Dell is working to expand the American Red Cross’ digital capabilities in order to reach a new generation of volunteers and donors.