China Academy of Railway Sciences (CARS) has tapped IBM to deploy a mobile-based platform using analytic insights to improve user experience during peak travel times.
CARS developed mobile ticketing reservation app called Railway 12306, which registered 19 million downloads in the first few months following its launch. For this, CARS used IBM MobileFirst application that enabled passengers to use their mobile devices to book tickets, make secure payments, cancel a booking and check in, etc.
The Railway organization developed the app to support demand around the Chinese Spring Festival. During this year’s 40-day travel rush, about 3.62 billion trips were made on all modes of transportation in China.
During the Spring Festival, about 235 million passenger trips were made on railways.
On the first day of its launch, Railway 12306 recorded half a million downloads and became the most popular app on the Apple App Store. About 60,000 tickets were sold on the first day, and peaked at 440,000 tickets in a single day during the hectic travel period.
Wang Mingzhe, associate researcher, CARS, said: “The new mobile app played a pivotal role in this year’s Spring Festival travel rush. It allowed passengers to have an alternative, reliable channel to purchase train tickets in spite of the extremely high demand throughout the peak travel period.”
Running on WebSphere Application Server and DB2, “Railway 12306” is connected and synchronized with China Railway Corporation’s backend system and massive data to support millions of simultaneous users accessing the mobile ticketing system.
InfotechLead News Team