Brillio announced it has acquired Marketelligent, an advanced analytics solutions provider offering solutions ranging from data visualization and reporting to advanced predictive analytics for global clients.
Following this acquisition, Brillio will integrate Marketelligent’s 100 employees into Brillio’s Analytics Practice to deliver sophisticated analysis and detailed interpretation of data to improve business performance across consumer-focused industries including Banking, CPG, Retail, Telecom, Energy and Media.
“The Brillio and Marketelligent portfolio of solutions will facilitate the elevation of predictive analytics to new levels, creating a stronger platform designed to deliver innovation and business growth,” stated Roy Cherian, co-founder and CEO, Marketelligent.
“We are pleased that in addition to our deep advanced analytics services enabled by business sense, we will be able to offer to our customers Brillio’s digital transformation capabilities in areas such as digital consulting, big data and cloud,” Cherian added.
Companies today are faced with the challenges of managing the unprecedented growth in useful data combined with the need for integrated software and the technology platforms to make sense of the data. Additionally, there is significant shortage of skills – both in business and IT- with the expertise required to frame the right questions and find the most relevant answers from the data. There are also cross-functional concerns between IT and business which creates a significant delay in the availability of actionable insights.
Raj Mamodia, CEO, Brillio, said, “With Marketelligent onboard, Brillio will address these challenges holistically by offering a combination of services and IP, both on the business and IT side, to drive competitive advantage for our clients.”