Big data gains momentum with 42% IT leaders wanting to invest

Infotech Lead America: 42 percent of IT leaders had invested in big data technology, or are planning to do so within a year.

Gartner says 2013 will be the year of larger scale adoption of big data technologies.

IT leaders are now evaluating strategies to implement big data and derive better results.

In February 2013, Gartner said leading organizations are adding big data to their data warehouse and data integration infrastructure. IT leaders and information managers must plan to address big data in their integration infrastructure and warehouse.

Doug Laney, research vice president at Gartner, said: “Organizations are still in the early stages, and few have thought through an enterprise approach or realized the profound impact that big data will have on their infrastructure, organizations and industries.”

Recently, IDC said that the worldwide market for big data technology and services will reach $23.8 billion in 2016. A key finding from the report shows that a shortage of analytics and Big Data technology skills will drive a growing number of buyers toward cloud solutions and appliances. The IDC study segments the Big Data market into server, storage, networking, software, and services.

According to Gartner, enterprises turn to big data technology for two reasons: necessity and conviction. For organizations, big data initiatives are critical because they have identified potential business opportunities.

Gartner on Tuesday said 20 percent of Global 1000 organizations will have established a strategic focus on information infrastructure equal to that of application management by 2015.

In anticipation of big data opportunities, organizations across industries are provisionally collecting and storing a burgeoning amount of operational, public, commercial and social data.

In most industries — especially government, manufacturing and education — combining these sources with existing underutilized dark data such as emails, multimedia and other enterprise content often represents the most immediate opportunity to transform businesses.

In  February 2012, Gartner said leading decision makers in healthcare targeting strategic excellence through big data analytics are emerging as a robust market for technology providers. As government incentives amplify investments, providers that invest in early wins will propel future successes in this market.

Recently, Patrick Kelly, an analyst from Analysys Mason, said: “CSPs should understand the business outcomes in specific areas of their business before investing in big data and analytics. For example, they could increase net profit margins by 12 percent with cross-marketing and sales promotions; improve customer retention by 0.2 percent via loyalty campaigns; and defer capital investments in the RAN without degrading service, yielding hundreds of millions in savings in capital spending.”

Strategies for Big Data

CIOs can integrate and analyze a variety of data sources, and most organizations can achieve business insights, process optimization and, of course, decision making.

Businesses are managing and deploying information more effectively than ever, but certainly not with the well-honed asset management discipline applied to their traditional material, financial or other intangible assets.

Gartner says the application of formal information valuation models will allow IT, information management and business leaders to make better-informed decisions on information management, enrichment, security, risks, purchasing, collection, usage, bartering, productization and disposal.

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