Axis Bank deploys Earnix Software to meet customer needs

Axis Bank has deployed Earnix software for the 3rd consecutive year to enable bank to build lasting, mutually beneficial relationships across their asset and liabilities products sets.

The provider of integrated pricing and customer analytics solutions for banking and insurance, said its banking platform is used by global & regional banks across various lines of business, acquiring market insight from the portfolio level all the way to the account level.

The company said decision makers can identify and diagnose current competitive position and market trends over time.

“Using the Earnix Banking software gives us better insight into our customer needs, hence enabling us to build lasting, mutually beneficial relationships,” said Balaji Narayanamurthy, EVP – head of Business Intelligence at Axis Bank.


Last year in November, Home Credit and Finance Bank selected the Earnix Banking solution to enhance the bank’s analytics capabilities and optimize its strategies for its cash loan portfolio.

In October last year, Earnix released Earnix version 7.0, the newest edition of the software designed to provide financial services companies with one system for all their risk and pricing needs.

The new version helped financial institutions to boost their analytical productivity and make the most predictive customer, product and pricing decisions.

Shilpa Khatri

[email protected]