Apigee has acquired InsightsOne, a big data predictive intelligence vendor.
The acquisition of InsightsOne expands Apigee’s big data analytics, enabling digital business leaders to adapt to business changes using predictive big data analytics.
InsightsOne will be offered as a stand-alone product and part of Apigee’s digital business platform for mobile apps, APIs and data analytics by mid-2014.
Chet Kapoor, Apigee CEO, said: “The business intelligence and context gleaned through the massive amount of big data available about customers, products, developers — every part of a digital business — must be tightly integrated with technology infrastructure to effect real change.”
InsightsOne offers big data predictive intelligence products to marketers and customer service organizations serving the healthcare, financial services, telecom, and ecommerce sectors.
For example, InsightsOne can predict which healthcare payer members are likely to complain, so that proactive member outreach can be done. For marketing, InsightsOne could trigger a targeted buying offer for a high value customer at the right time, through the right channel.
Somesh Nigam, senior vice president and chief informatics officer at Independence Blue Cross, said: “InsightsOne has helped us move beyond simply answering customers’ calls about their Medicare Advantage plans to reaching out proactively to our members before they have issues that would require our help.”
Last year, Apigee introduced Apigee Insights, a big data analytics product that improves business results by applying context and predictive analytics. InsightsOne adds consumer predictive analytics to Apigee’s big data capabilities, significantly expanding the insights and context available to Apigee customers from its digital channels.
Enterprise customers will benefit as InsightsOne and Apigee together give organizations predictive big data analytics and the digital infrastructure to make informed business decisions — and to act on those decisions in real-time, for unmatched agility in the digital enterprise.