Teradata names Martyn Etherington as CMO

Teradata CMO Martyn Etherington
Teradata, an analytics company, has named Martyn Etherington, who have earlier worked with Cisco Japer and Mitel, as chief marketing officer.

Before joining Teradata, Martyn Etherington was chief marketing officer, IoT Cloud at Cisco Jasper, #1 global market leader for IoT Connectivity Management.

Previously, Martyn Etherington served as chief marketing officer and chief of staff for Mitel, responsible for all aspects of the company’s corporate marketing strategy, brand, digital and customer experience programs globally.

Martyn Etherington, who has a track record of driving revenue growth, growing market share, improving customer experience and enhancing brands, will report to Teradata’s chief operating officer Oliver Ratzesberger.